This weekend marks the return of Live Season 2.0 and FIFA 10's huge new game mode, My Live Season. The Live Season premium service has been expanded into a new game mode for FIFA 10, enabling subscribers to feel the weekly pulse of football with dynamic updates of real-world information to make the game as close to real life as possible.

The My Live Season premium service in FIFA 10 features weekly updates of player form, transfers, injuries, suspensions, fixtures, results and league standings, creating a mode that mirrors the real world, where you can play your favourite real-world teams' games in complete authenticity in any of the following leagues: Barclay's Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division. The game mode enables you to visually track your results against real life as you progress.

"Every Wednesday is Live Season day where dynamic real-world data and analytics will be updated in FIFA 10 to match the weekly rhythm of real-world football and subscribers will have the chance to rewrite their clubs' history," said David Rutter, producer of FIFA 10.

My Live Season is available for the PlayStation 3 and Xbox 360. The service is valued at a recommended retail price of £3.99 ($4.99 / €4.99) for the ongoing season on PlayStation Network and 400 points on Xbox Live Marketplace for each individual league.

A package of all leagues will be available for the recommended retail price of £7.99 ($9.99 / €9.99) for the ongoing season on PlayStation Network and 800 points on Xbox Live Marketplace.

Get the full inside story on My Live Season (and a load of screenshots) in producer Marcel Kuhn's new blog at Off The Bench.